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Writing style and developing your voice

Tag: writing tips

Writing style and developing your voice

Why your style is so important for your writing strategy – and how […]

Laptop, coffee, cookies, flowers with text overlay – Colons & Semicolons – when to use them (and when not to). Your guide to confusing punctuation

Semicolons & colons

Writing tip Semicolons ; v : Colons These punctuation marks are so often confused. […]

Coffee and notepad with text overlay – Case study – How to write a concise and compelling magazine ad

This is how I do it – magazine ad

The writing process Case study – magazine advertisement In this case study, you […]

Hat over face with text overlay - Top 10 Confusing word choices

Confusing words – how to avoid getting them wrong

10 confusing ‘word choices’ Facing a word conundrum? Not for long. Rules are […]

Runner tying shoe lace with text overlay – 5 ways to keep your writing on-purpose. How to write for your reader – and keep them engaged

How to write with purpose

5 ways to ensure you strategically target your reader every time Why do […]

Orange borders on white with orange text overlay – Complimentary v Complementary – Your guide to confusing words

Complimentary or complementary?

Confusing word choices Complimentary v Complementary Spell check won’t pick up a misspelling […]

Pencils and flowers with text overlay – Writing tips – Concise and credible. How to get your message across faster

Get to the point and cut the euphemisms

Euphemism means to ‘sound good’, and is a roundabout way of saying something. […]

Scrabble pieces spelling ‘tips and tricks’ with text overlay – How to avoid clichés – replace common clichés for professional, believable written communication

How to avoid clichés

Clichés are overused expressions or phrases. They’re catchy, they roll off the tongue […]

Thought bubbles with text overlay – Lead v Lead v Led – Your guide to confusing words

Lead, lead or led?

Confusing word choices Lead v lead v led Stumped on yet another confusing […]

Defiantly or definitely?

Confusing word choices Definitely v Defiantly It may often be down to a […]

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