Confusing word choices
Stumped on yet another confusing word choice?
Whether you’re a blogger, entrepreneur or simply write for work, producing your best written communication is vital to getting your message across – and to your professional credibility.
Typos are one thing, but using the wrong word in the wrong context? There’s a chance your reader will think twice about engaging with you. We’re all human and make mistakes, but you’ve undermined your credibility – which in your readers’ eyes can equate to ‘not capable of getting a professional job done’.
To avoid further confusion, I’ve compiled a list of the confusing words I most often see written in the wrong context. Download it, and keep it handy when you’re writing.
Today we’re looking at…
Principle
A standard, law or rule.
- The white paper’s environmental principles were deemed insubstantial.
- The moral principle overrides the legal implications.
Principal
The head of an organisation or school, or the main person or factor.
- The principal of the law firm decided to partner with two associates.
- Misbehaving students no longer report to the school principal.
- The principal actor did not take to the stage until the final scene.
Download the entire list of ‘confusable’ solutions.
Keep it handy and be confident whenever you face a word conundrum.
Questions? Thoughts? Leave a comment below.
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